MAM
OOH Media forays into healthcare, pharma segment
MUMBAI: OOH Media, the Ishan Raina-owned out-of-home television company, has forayed into the healthcare and pharma segment.
To begin with, the company has tied up with hospitals across various metros including Mumbai, Delhi, Kolkata, Lucknow and Bangalore to install over 200 screens at prime locations of the hospitals.
As part of its first-phase expansion plan, OOH Media has added Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS and Asian Heart Institute to its profile list.
The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. Additionally, health issues will also be addressed to provide visitors with the requisite information on healthcare. The creative for the campaigns will be created by the in-house content team of OOH Media.
Says OOH Media CEO Ishan Raina, “Healthcare & Pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging.”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
