MAM
OOH Media enters healthcare & pharma segment
MUMBAI: Out-of-Home Media (OOH) that specialises in out-of-home television advertising in India, is foraying into the healthcare and pharma segment. To begin with, the company has tied up with various hospitals in cities such as Mumbai, Delhi, Kolkata, Lucknow and Bangalore to install over 200 screens at the prime locations of the hospitals. In its first phase, the company has added Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS and Asian Heart Institute to install screens as part of its healthcare expansion plan. The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. Health issues will also be addressed to provide the visitors with required information on healthcare. Says OOH Media CEO Ishan Raina, “Healthcare and pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education.” The creative for the campaign will be crafted by the in-house content team of OOH Media. |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
