MAM
Onsitego revamps its visual and corporate Brand Identity
MUMBAI: Onsitego, a leading provider of after-sales services, has revamped company’s brand identity and unveiled it along with the launch of a new website supported by a multi-faceted marketing campaign to drive awareness about the company’s value proposition.
The brand provides protection plans like extended warranty and damage protection, and boasts to have 30 different electronic categories and over 300 plans available on its new website. One can get a protection plan for a smart-phone, laptop or television amongst popular categories and even for a fitness tracker or a trimmer. The website makes it easy for people who have bought a new device or appliance to choose the best suited protection plan for them. It also tells them how much they are likely to save in repair costs if a device breaks down.
Apart from a digital marketing campaign, Onsitego has also launched an in-store campaign to promote its services at partner stores of Vijay Sales, Croma, Sanket India, Great Eastern, Value Plus, Vivek and also general trade stores.
Onsitego is growing at a rate of 80-100% y-o-y and has more than 5 million customers today. The company is leading the after-sales service industry that is touted to become $5.3 billion in size over the next 3-4 years. Onsitego currently provides device protection, brand warranty, installation, maintenance services and is soon going to launch on-demand repair services for the Indian consumers. The brand covers all electronic categories for the segment and their service plans are widely available across electronics stores and online marketplaces like Amazon.
Speaking about the benefits for consumers, Kunal Mahipal, CEO, Onsitego said “We see that the customer works and lives at a frenetic pace, and he demands not good, but great, prompt service. People also don’t want to risk incurring financial loss with expensive gadgets. We have been successful so far because we are able to deliver on this expectation with our ‘Wow’ service philosophy.”
“The Onsitego brand promise is to undo the unexpected 'bad' thing that happens in someone's life. The brand delivers unexpected 'good' things or 'Wow' experiences to customers through its hassle-free service. If a device or appliance gets damaged or stops working, we fix it and have it up and running in no time. Our new tagline ‘Good Things Last Longer with Onsitego’ – pretty much sums up this proposition for us”, added Kunal Mahipal, CEO, Onsitego.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
