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‘Only 41 per cent of health orgs offer chronic care’: Truworth Wellness ’26 report
BENGALURU: Truworth Wellness has launched The Great Wellbeing Shift: India’s Corporate Health Study 2026, a benchmark survey that exposes the structural and measurement gaps shaping workforce health across India Inc. The report draws on inputs from more than 300 organisations and maps governance, ownership, digital adoption, chronic care readiness, segmentation and women’s wellbeing.
The study shows that 83 per cent of firms now operate structured or integrated wellbeing frameworks, signalling a shift from scattered HR initiatives to enterprise-wide systems. Governance has strengthened, with 62 per cent assigning ownership to the CHRO and 10 per cent elevating it to the CEO or board, reflecting growing recognition that wellbeing is a business priority.
Preventive and mental health support have become widespread, with 83 per cent offering counselling or EAP services and 81 per cent providing annual health checks. Digital adoption is rising fast, with 66 per cent using wellbeing platforms and 49 per cent offering virtual care. Family wellbeing and psychological safety programmes are also gaining traction.
Yet chronic care remains the sector’s weakest link. Only 41 per cent of organisations offer structured chronic disease management, despite rising lifestyle-related risks. Personalisation is improving, with half using demographic segmentation, but only 14 per cent deploy advanced AI tools and 4 per cent still run one-size-fits-all programmes.
Women’s wellbeing has become a priority, with 55 per cent expanding services beyond maternity and 19 per cent offering full-spectrum women’s health ecosystems, including menopause support and career-life integration.
Fragmentation continues to undermine impact, with firms juggling multiple vendors and disjointed user experiences. Capacity constraints affect 71 per cent of organisations, low value perception affects 52 per cent and cultural resistance affects 46 per cent.
Measurement is still uneven. Although 35 per cent use integrated ROI and VOI dashboards, only 12 per cent calculate financial ROI and just 11 per cent use predictive analytics to track outcomes.
Truworth Wellness founder and executive chairman Rajesh Mundra said organisations must replace isolated programmes with cohesive, outcome-led ecosystems. Co-founder and CEO Rohit Chohan said the study confirms what HR leaders already know: corporate wellness in India remains fragmented and under-measured.
The report offers CHROs, boards and rewards leaders a rare panoramic view of India’s wellbeing maturity and the structural shifts needed to make corporate health predictive, personalised and measurable.
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JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
