MAM
Online marketing expected to grow 20% in 2005: eMarketer
MUMBAI: The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced by Strategic Research Institute and is designed to help big brands use the Internet as a successful marketing, advertising, and customer relationship building channel.
eMarketing 2005: Online, Strategies, Tools & Trends for Success, it will be held on 19 and 20 May at the Renaissance Orlando Resort at Sea World in Orlando.
Practical advice from industry leaders and practice experts will be shared on some of the latest trends, research, case studies, technologies, tools and partnership programs to help brands leverage the resurgence of the Internet as a marketing channel.
According to eMarketer, “Online ad spending jumped nearly 30 per cent to $9.4 billion and is expected to grow more than 20 per cent this year.” AOL Media Networks and One Real World will be sponsoring the event.
The list of speakers at the forum include:
Geoff Ramsey, Co-Founder, and CEO, eMarketer
Mary Bermel, Vice President Interactive and Communications, Global Brand Advertising, Hewlett-Packard
Chris Churchill, CEO, Fathom Online
Kevin Lee, CEO, Did-it.com
Peter Blacker, AOL Media Networks
Ted McConnell, Manager, IT Research and IT Fellow, Procter & Gamble
Rikki Khanna, Account Supervisor, AKQA
Dave Balter, Founder, BzzAgent Inc.
Jim Sterne, President, Web Analytics Association
Kathleen Olvany Riordan, Vice President, Internet and E Marketing, Kraft Foods
Andy Sernovitz, CEO Gaspedal and Cofounder, Word of Mouth Marketing Association
David Dickey, Director, Internet and New Media, Sprint
Scott Olrich, Founder, Responsys
Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek
Jeremy Helfand, Vice President and General Manager, Advertising.com
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
