Brands
Onida launches ‘Maximum Impact – Maximum Sound campaign
MUMBAI: Indian consumer durable manufacturer Onida, has launched new print ad campaign “Maximum Impact –Maximum Sound” for its newly launched KY Super thunder smart TV.
The ad-campaign reflects the positioning of the brand as a category-defying sound that will blow away the connoisseur of sound. The campaign is to tap the today’s generation who are smart and connected well with the technology. The brand continues to focus on “owner’s pride”.
The entire advertisement strategy has been conceptualised and driven by Taproot Dentsu.
The brand is focussing on print ad-campaign across national and other regional dailies spread across India. Besides that, very strong BTL activities have been planned with all the MBOs across India, to deliver the essence of the brand and enhance visibility.
Mirc Electronics MD Vijay Mansukhani says, “Television technology has changed by leaps and bounds over the last ten years. The KY Super Thunder has a great sound, 4k picture quality and much required smartness in the TV. We are the only company which has been working on both sound and picture quality, whereas others have been focussing only on quality of the picture. As promised in the past, Devil is back and now represents entire brand Onida as a brand.”
The Onida KY SUPER THUNDER with KY HORNS technology comes with the Smart feature as well. These SMART TV will run on an Android 7.0 operating system, enhancing the viewing experience. This will also allow users to have access to the Google Play store and a suite of other services, as added value. It has an Air Mouse Remote with Point & Click technology and QWERTY keyboard behind. When other leading brands offer a high-end big-screen 4K UHD TV at a price point of 1 lakh upwards, Onida offers true value in much lesser cost with distinct product features and benefits revolving around Big Picture, Big Sound.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
