Brands
OnePlusTV partners with Reliance Digital for launch
Mumbai: Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets.
Both the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Prowere unveiled today at the Reliance Digital Store in Prabhadevi. The event was presided over by Brian Bade, CEO, Reliance Digital, KaushalNevrekar, EVP &CMO Reliance Digital and Vikas Agarwal, General Manager, OnePlus India, along with Bollywood actress, Tara Sutaria.
On the grand occasion of the launch, Brian Badesaid “In keeping with our track record of launching the latest technology first, we are proud to welcome OnePlus TV to the Reliance Digital family. We will continue to be the bridge between the Indian consumer and the latest technology brands from all over the world.”
Addressing the gathering at the OnePlus TV announcement, Vikas Agarwal, General Manager, OnePlus India, said, “We’ve been working with Reliance Digital since November last year and are extremely happy with the remarkable response we received for our products across India. Reliance Digital has a successful nationwide presence with OnePlus devices being sold across 350+ Reliance Digital stores. The launch of the OnePlus TVs will further strengthen our fruitful partnership, and provide a valuable offline platform for customers across India to physically experience the innovations of the OnePlus TV while seeking to purchasing it,”
Tara Sutaria, a technology enthusiast was excited for the launch. She said, “Reliance Digital is my favourite technology store, and I’m glad that just like me, all of India will get an opportunity to experience this new generation TV.”
The recently launched OnePlus TV comes in two variants, OnePlus TV 55 Q1 and OnePlus TV 55Q1 Pro with a 4K QLED experience in both variants. Both smart TVs run on the latest version of Android TV. OnePlus TV 55 Q1 Pro has a 55-inch QLED display and Dolby Vision support, powered by eight speakers that deliver a 50W output. Both smart TV variants feature Dolby Atmos support and a custom Gamma Colour Magic processor. It also has voice control giving customers a comprehensive smart TV experience. In addition, OnePlus TV is supported by the all-new innovative OnePlus Connect app offering smarter interaction and seamless connectivity experience through a fusion of connected devices.
Moreover, Reliance Digital will also have a bouquet of exclusive offers for customers,like cashback of up to Rs.7000 on HDFC cards, no cost EMI options, extended warranty and multibank cashback on OnePlus TVs.
Both the versions will be available in Reliance Digital and Jio Stores across 100+ Indian cities.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
