MAM
OnePlus unveils The Red Perspective celebrating community creativity with shot on OnePlus
Mumbai: OnePlus, the global technology brand unveiled its first-ever limited-edition Shot on OnePlus Book, titled The Red Perspective, as an ode to its community’s creative endeavours with “Shot On OnePlus” photography efforts. “The Red Perspective” initiative serves as a testament to the OnePlus community and RCC members’ passion for photography and creative ambitions empowered by their OnePlus devices. This initiative is a community co-creation effort that highlights the exceptional camera capabilities of OnePlus devices.
The limited-edition Red Perspective book features a series of curated visuals from the Red Cable Club and community members, showcasing life through their lens. The book covers various themes ranging from macro photography and black and white photography of various genres such as wildlife, nature, travel and lifestyle. ‘The Red Perspective’ has been divided into sections to highlight community and creator contributions through “Life Through Your Lens”, “Red Cable Curation” and “OnePlus X Creators”. The book showcases over 90 stunning photos which comprise curated shots from Red Cable Club and community members, as well as captivating images by OnePlus creators and stunning features by renowned wildlife photographers Varun Aditya and Arzoo Khurana.
At the heart of “The Red Perspective” is the brand’s Shot on OnePlus (SOOP) campaign, which highlights the exceptional camera capabilities of OnePlus devices consisting of an industry-leading camera partnership with Hasselblad. The photographs have been shot with OnePlus flagship devices starting from OnePlus 5 launched in 2017. The book underlines breathtaking pictures clicked by community members and creators showcasing the power and quality of OnePlus cameras over the years.
Addressing the Red Perspective launch, Ishita Grover, Director of Marketing, OnePlus India, shared, “We are thrilled to introduce our first-ever limited-edition Shot on OnePlus Book, ‘The Red Perspective’. The idea behind this unique Shot On OnePlus initiative is to encourage the creative ambitions of our talented OnePlus community and bring their perspectives and creative efforts to life through the power of OnePlus’ unparalleled camera capabilities.
Our user-driven approach, fueled by constant feedback, ensures that our products resonate with our community’s desires and aspirations. This book is a tribute to their creative aspirations and our shared journey of pushing boundaries together.”, she added.
Varun Aditya, the renowned wildlife photographer, expressed his excitement and said, “I am delighted to be a part of the imminent launch of ‘The Red Perspective’ and witness the community’s excitement towards these curated visuals. The OnePlus device impeccably aligns with my professional vision as a photographer. Each image encapsulates a narrative, effortlessly guiding viewers into the essence of the moment and evoking emotive responses.”
Each photograph in ‘The Red Perspective’ is thoughtfully curated which instills deep emotion and transports viewers to captivating moments. The selection criteria prioritized the meaning alongside visual appeal. ‘The Red Perspective’ celebrates innovation and creativity, showcasing our community’s unique perspectives through photography that speaks directly to the heart.
In addition, the RCC community member, Ganeshkumar, shared “I have been a RCC member for 10 years and have seen the commitment of OnePlus to its community. The Red Perspective is another great example of how the brand engages with its community, giving us a platform to showcase our passion and skills driven by OnePlus’s technology.”
The Red Perspective will be available for viewing at select OnePlus Retail stores soon. To commemorate the launch, an exclusive event was held in Bangalore on 27 April, where community members had a firsthand experience of the book.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
