AD Agencies
OnePlus rides the rails with Bengaluru Metro’s first full-train wrap
MUMBAI: In a high-visibility move that fuses tech with transit, Rapport Chrome, the outdoor arm of IPG Mediabrands, has partnered with OnePlus India to unveil the first full-train wrap on Bengaluru’s Green Line Metro — a first-of-its-kind format introduced by Namma Metro (BMRCL).
Dubbed as a window to innovation, the striking wrap-around design for the new OnePlus 13s turns the metro’s windows into camera lenses — cleverly mimicking the smartphone’s camera interface. As passengers zip through India’s tech capital, it appears they’re capturing the city through the eyes of the device itself. Inside, sleek branding and smart copy keep the vibe on-brand and high-impact.
The Green Line, which cuts across key residential and commercial zones, offers prime real estate for eyeballs-on-the-go — making it the ideal canvas for a flagship like the 13s.
Rapport Chrome president Vinkoo Chakraborty said “Collaborating with OnePlus on this trailblazing campaign has redefined the possibilities of creative contextualization in outdoor advertising in India. By combining innovative design with the strategic reach of the Green Line, we’ve created a powerful platform to showcase the OnePlus 13s to millions.”
From station to screen, OnePlus is proving that bold creative and contextual genius can still turn heads in a mobile-first world.
AD Agencies
ABBY Awards 2026 names 3 jury chairs across digital, PR and publisher
Aditiya, Dharmaraj and Puri to lead key categories at Goafest 2026
MUMBAI: The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as jury chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026, powered by The One Club and The One Show.
The awards are set to take place during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together some of the biggest names in advertising and marketing.
PG Aditiya, founder and CCO at Talented, will chair the Digital jury. A former chief creative officer at Dentsu Webchutney, he now leads Talented, an employee-owned independent agency known for its unconventional structure and award-winning work for brands such as Meta, Google, Britannia and Tanishq. The agency has also been recognised as a global ‘Best Place to Work’ by Campaign magazine for two consecutive years.
In the PR category, Deepshikha Dharmaraj, CEO at Burson Group India, brings over three decades of experience in public relations and integrated communications. She oversees multiple entities including Burson Genesis, GCI Health India and Hill & Knowlton India. Known for her strategic counsel and leadership, Dharmaraj has also served as president of industry bodies such as PRCAI and PAFI, and has been a jury member at global platforms including Cannes PR Lions and D&AD Awards.
Pavita Puri, chief brand and marketing officer at The Indian Express Group, will chair the Publisher category. With over 15 years of leadership experience, she has been instrumental in driving the group’s transition into a digital-first media powerhouse, overseeing brands such as The Indian Express, Financial Express, Loksatta and Jansatta. Her earlier stints in advertising include roles at Rediffusion and Lowe India, where she handled marquee clients across sectors.
The appointments reflect a strong mix of creative, communications and media expertise, underscoring the awards’ focus on recognising excellence across evolving industry segments.
As the industry gears up for Goafest, the ABBY Awards 2026 promise to spotlight standout work, with seasoned leaders at the helm of jury deliberations shaping the benchmark for creative excellence.
