MAM
OnePlus announces Metalverse pop-up events for OnePlus Nord 4 experience in India
Mumbai: OnePlus, the global technology brand, is set to host exciting pop-up events in line with its recent Summer Launch event. The pop-up events, titled the OnePlus Metalverse, will be held in Bengaluru and Hyderabad. This highly anticipated event offers the OnePlus India community a unique opportunity to get a first look at the newly launched OnePlus Nord 4 device.
The OnePlus Metalverse will take place from 26 – 28 July, commencing at 11 am till 9 pm, at the popular OnePlus Boulevard in Bengaluru and the OnePlus Nizam Palace in Hyderabad. The OnePlus Metalverse is designed to bring together the India-wide community and tech enthusiasts in an immersive and interactive environment. Attendees will have the chance to explore the latest innovations from OnePlus, engage in the exclusive hands-on experience with the OnePlus Nord 4 and also enjoy the valuable opportunity to purchase the new device, along with gaining assured exclusive OnePlus merchandise.
The OnePlus Metalverse pop-up event will also witness the presence of renowned celebrities, such as Kannan Gill, the renowned standup comedian, who will be gracing the pop-up event at the OnePlus Boulevard, Bengaluru on July 26, followed by Srinidhi Shetty, the famous KGF movie star who will be gracing the event on July 27, as well as SreeLeela, the popular Telugu cinema celebrity will be present at OnePlus Nizam Palace Hyderabad on July 27th. These popular celebs will also help unbox the OnePlus Nord 4 for select customers who purchase the devices at the event.
Addressing the exciting pop-up event underway, OnePlus India director of marketing Ishita Grover shared, “We are thrilled to host the OnePlus Metalverse pop-up event in Bangalore and Hyderabad, providing our India community with the exclusive opportunity to experience the brand new Nord 4 device. This event is a celebration of our commitment to innovation and our dedication to our loyal community. It’s an exciting moment for the OnePlus community in India, as we come together to explore OnePlus’ cutting-edge technology and share our passion for the latest tech developments.
We can’t wait to see our community members at the OnePlus Metalverse and make this a memorable experience for everyone.”
Starting at Rs 29,999, the OnePlus Nord 4 reintroduces the all-metal unibody smartphone, a first in the 5G era and is available in three variants 8/128GB, 8/256GB and 12/256GB. Available in three colours Obsidian Midnight, Mercurial Silver and Oasis Green, the OnePlus Nord 4 comes equipped with Snapdragon 7 Plus gen 3 processor and a huge 5,500mAh battery with 100W SUPERVOOC charging, which takes just 28 minutes for a full charge. To match its durability, the Nord 4 comes with support for 4 years of OS and 6 years of security updates.
Offers and availability
. Customers can purchase the all-new OnePlus Nord 4 at OnePlus Pop-up store in Bangalore and Hyderabad and get an instant bank discount of INR 3000 on the purchase of 8+256GB and 12+256GB variants with ICICI Bank and OneCard Credit Cards & EMI
. An exchange bonus of Rs 2000 can be availed if the customer exchanges their non-functional phone to buy a OnePlus Nord 4.
. Customers can also purchase Nord 4 for no-cost EMI up to 6 months
. Customers purchasing OnePlus Nord 4, with or without exchange, will receive a OnePlus backpack worth Rs 4999 at no extra cost, which is also subject to availability.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
