MAM
Oneindia bins the ordinary with Tamil Nadu’s zero-waste mission
MUMBAI: Talk about taking out the trash digitally. Oneindia, one of India’s largest multilingual digital news platforms, has joined forces with the Tamil Nadu Government’s Thooimai Mission, a state-wide push to make sustainability not just a slogan but a lifestyle. The collaboration aims to turn environmental responsibility into a movement that clicks, streams, and trends across Tamil Nadu.
With millions of daily users on Oneindia, Dailyhunt, Filmibeat, and Josh, the media group plans to leverage its vast digital ecosystem to champion a cleaner, greener state. But this isn’t just another awareness drive, it’s a behavioural reboot. The tie-up will blend brand-led campaigns, CSR partnerships, and public-facing content to promote waste segregation, plastic reduction, and sustainable living.
The idea is simple but ambitious: make sustainability the new marketing mantra. By giving brands a platform to weave environmental responsibility into their storytelling, the initiative turns CSR from a checkbox into a conversation. For consumers, it offers a chance to be part of something bigger, a digital movement towards zero-waste living.
The Thooimai Mission, launched on World Environment Day (June 5, 2025) by deputy chief minister Udhayanidhi Stalin, has already struck a chord. Its debut digital films “Idhu Kuppa Matter Illa!” and “Kottuna Valikuma” starring crowd-favourite Yogi Babu, blend humour with habit-changing messages. Both films have gone viral on Oneindia’s platforms, clocking millions of views and sparking conversations about how small lifestyle shifts can make a big environmental impact.
Now, the mission is kicking into an even higher gear. The upcoming phase will feature interactive podcasts, brand collaborations, and a user-generated content (UGC) drive, inviting citizens to share their own waste management hacks and eco-friendly success stories. Think sustainability, but make it social.
“Our collaboration with the Tamil Nadu Government under the Thooimai Mission reflects Oneindia’s deep commitment to driving purposeful change,” said Oneindia CEO Ravanan N. “As Tamil Nadu’s No.1 digital media portal, we believe impactful communication can inspire people, influence businesses, and ignite collective action.”
CTCL Thooimai Mission CEO Ganga Dileep echoed that sentiment: “This collaboration ensures awareness turns into action. Cleanliness and sustainability aren’t duties, they’re daily habits that shape our future.”
To drive home that message, the mission has launched a social media contest for college students, encouraging them to post 30-second reels on waste management using the hashtag #KVTMCTCL. The most creative entries will win cash prizes, adding a spark of fun to the serious business of sustainability.
Beyond contests and content, this partnership marks a cultural shift, one where “clicks” meet compost. It’s proof that when government and media join hands, even the dirtiest problem can find a clean solution.
As the campaign gathers steam, Oneindia’s digital clout and the state’s green grit could well make Tamil Nadu a model for people-powered sustainability where every share, like, and reel counts towards a cleaner tomorrow.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
