OneAssist, Cashify partner to offer screen protection for refurbished smartphones

MUMBAI: A cracked screen can crack consumer confidence too. OneAssist and Cashify have partnered to offer Screen Protection Plans for eligible refurbished smartphones purchased through Cashify, aiming to make device protection a more integral part of India’s growing refurbished smartphone market.

Under the partnership, customers buying eligible refurbished smartphones can opt for a 12-month Screen Protection Plan covering one-time repair or replacement in case of accidental screen damage.

The plan includes complimentary doorstep pick-up and drop-off for repairs, with servicing available through OneAssist authorised service centres and Cashify service centres. Customers can also access a digital claims process.

At the time of registering a claim, customers will have to pay a service fee equivalent to 3 per cent of the device value. The maximum claim value is capped at 45 per cent of the device value. The offering is available for smartphones belonging to the top three grades of refurbished devices sold by Cashify.

The partnership comes as consumers increasingly turn to refurbished smartphones to access premium devices at lower prices while extending the lifespan of existing technology. However, concerns around accidental damage and potentially high repair costs can remain a barrier to purchase.

OneAssist CEO Abhishek Maheshwari said the partnership aims to address these concerns by bringing protection into the refurbished smartphone purchase journey.

He said longer device ownership cycles are likely to make protection an increasingly important part of the refurbished smartphone ecosystem, while helping consumers manage the costs associated with accidental damage.

Cashify vice president Sibgathulla Zeeshan said consumer confidence remains central to the refurbished smartphone market, with buyers seeking not only quality assurance but also dependable after-sales support.

According to Zeeshan, combining certified refurbished devices with screen protection can create a more comprehensive ownership experience and encourage more consumers to view refurbished smartphones as a reliable and sustainable option.

The companies said the partnership also supports India’s circular economy by encouraging consumers to repair and continue using smartphones rather than replacing devices following accidental damage. Extending device lifecycles can reduce the financial and environmental costs associated with frequent upgrades.

OneAssist currently claims to have protected more than 3 crore consumers, with a network of over 3,000 partners. The company reported operating revenue of more than Rs 620 crore in FY25 and works across retail, fintech, e-commerce and enterprise ecosystems.

For Cashify, the partnership adds another layer of protection to its refurbished device proposition, as the re-commerce market looks to move beyond affordability and place greater emphasis on trust, after-sales service and longer device lifecycles.