Brands
One8 announces ‘One8 run’ in Bengaluru
Mumbai: One8, owned by Indian international cricketer Virat Kohli has launched the inaugural ‘One8 run’ in Bengaluru. It is scheduled for March 26 2023 and the run will be open to everyone allowing for three competitive categories (5 Kms, 10 Kms and 18 Kms). Aligning with One8’s vision of encouraging a healthier lifestyle, Kohli will flag off the first edition of the run in Bengaluru.
Known for his commitment to fitness and unparalleled discipline, Kohli aims to energise runners across India. This run gives amateur runners and seasoned athletes the opportunity to be part of a larger community.
Speaking on the announcement, Kohli said, “Fitness and Bengaluru both have a special place in my heart. Launching the One8 run in Bengaluru serves as a great opportunity for us to engage with the city’s people and build a strong community of budding runners. Focusing on fitness has helped me maintain a healthier lifestyle, and I hope this run helps promote the same message.”
Cornerstone COO Jogesh Lulla Sport added, “The ‘One8 run’ in Bengaluru is an extension of a vision cultivated by Virat. One8, as a brand, has always aspired to champion the benefits of an active lifestyle; it is the first run that gets you hooked and we are hoping to see a lot of first time runners there. Since Bengaluru is a city that means a lot to Virat, this is bound to be a special one.”
Celebrating his commitment towards a healthier living & aspiring to spread his ideology while being committed to developing the local community, One8 mirrors the brand Virat Kohli in its entirety.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
