MAM
One year and 25,000 members later, Malini’s Girl Tribe introduces a new logo and makes way for a bigger, more engaged community
MUMBAI: A year ago, Malini Agarwal, Founder and Creative Director MissMalini Entertainment created a community on Facebook called Malini’s Girl Tribe—an inclusive space for women everywhere. Here, women uplift other women, have real conversations about life, love, work and more. As time passed, this humble group organically grew to become a melting pot of honest opinions, different ideas and heartfelt advice. Women from all over the world are empowering other women, allowing them to be each other’s support system, and enabling them to be their truest self.
Malini’s Girl Tribe is not just a platform where women can connect and communicate, it’s also a space where they can help each other overcome unimaginable hardships of life, and build each other to become stronger and more independent individuals. Honesty, love, optimism, positivity, empathy, and kindness are emotions this community thrives on. In Malini’s Girl Tribe, everything that puts a question mark or a full stop in a woman’s life turns into a deep, meaningful conversation, and helps her find a way to break free from societal norms.
After a year full of phenomenal events like the BRAVE: A Breakfast Rave, The Swapathon (an event where girls could swap their clothes, accessories, makeup, shoes etc. with other girls) loads of GNOs, exclusive Yoga sessions with Shilpa Shetty Kundra and Malaika Arora, Galentine's Day celebrations, and more—the Tribe is leveling up with a fresh new logo and is on the path to creating a more engaged community.
On popular demand, the Tribe has started Facebook Live sessions that offer guidance and support to women on every aspect of life like careers, fashion, investment advice, relationships, skin care, et al.
Alia Bhatt, Tapsee Pannu, Malaika Arora, Shilpa Shetty Kundra and many other celebs have also been a part of the Tribe’s crusade, sharing advice on the things that are a common part of women’s lives everywhere.
Malini Agarwal took to transforming social media into a better place by eliminating the negatives like trolling and shaming, and replacing them with love, positivity and kindness. With Malini’s Girl Tribe, she has created a space dedicated to women that is filled with oodles of warmth, compassion and care, and this is only the beginning of a much-needed change in the way we use social media.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
