MAM
One Take Media – Presents Haunted StoriesEver Told
MUMBAI: One Take Media Co. has more than 10,000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Kids content, Cooking Content, Korean series and many more. Although one of our strengths are surely our Hollywood Movies. The wide range of Hollywood Moviesare available in English and in all the Indian regional languages includes Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati and Bhojpuri.
Despite the inclination of India audience towards the genres like Drama, Romance and Comedy, Horror Content has created its own market. Horror is one such genre which is always welcomed especially by the youth.Right from series like “Aahat” to movies like “Raaz”, they have created a special place in all of our hearts.Although, the taste and the demand for horror has seen a clear shift in due course of time. One reason being is the entrance of Hollywood into the picture. Hollywood actually brought more to the platter.
Conjuring can be defined as an epic example or a milestone which significantly increased the fondness for horror content. Indian audience now look towards Hollywood market for a better experience of Horror movies. In fact, Ott platforms like Netflix and prime videos are too coming up with a lot of horror centric content to feed such an appetite of the viewers. Today, a bunch of 10 friends planning to have a house party might surely plan to watch a horror movie together. Horror content apart from being a break from the normal daily videos, are also the best tool to bring some thrill and spice to the night. The other reason why horror works the best for the youth is due to the stickiness of the content. A horror movie is believed to last longer on one’s mind unlike the other genres.
One Take Media Co. has a huge library of Hollywood movies especially catering genres like Action, Thriller and Sci-Fi. But recently OTMC has started focusing on strengthening its library for Horror Movies. OTMC has a significant amount of Horror Content available in English and in all the Indian Regional languages. Robert the Doll, Curse of the Nun, Ouija House and many more such terrifying titles are included in the list of OTMC Hollywood Movies library.
Mr. Anil Khera, Founder and CEO of One Take Media Co. said, “We all have had our experiences of watching a horror movie and ending up in a long discussion with our friends about it. Hiding under the blankets or peeping under the bed to ensure if everything was fine. All of these instances actually become a memorable part of our lives. We don’t want our audience to miss this out in anyways. Hence, we promise to bring more and more to your service and that to in your preferred language.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
