Ad Campaigns
One Digital Entertainment launches Nokia campaign
MUMBAI: Nokia, a premier mobile brand , and One Digital Entertainment, India’s digital content network, have partnered to create a unique digital influencer campaign to revamp the brand’s iconic tune.
‘The Ultimate #NokiaTuneMashup’ features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune.
The campaign witnessed the participation of Shirley Setia, DJ Chetas, Aditi Singh Sharma and Darshan Raval that attracted thousands of entries across the country. These entries were later put together by the famous Bollywood composer duo Ehsaan – Loy along with entries received by the general audience recreate the tune.
Commenting on this partnership, One Digital Entertainment co-founder Gurpreet Singh Bhasin says, “The Ultimate #NokiaTuneMashup” is a great concept and since these talents are popular among the youth because of their relatable fresh and quirky content, the tune is sure to appeal to the masses. Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stays hidden. This is a win-win scenario for all – creators, consumers, and brands.”
Composers Ehsaan and Loy said: “The Nokia tune Mashup was a very inspiring project to work on, and in its own way pretty difficult as well because it included taking a simple melody and interpreting it in so many ways. One Digital Entertainment is very in step with what’s going on in the digital world.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
