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One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community
MUMBAI: One Digital Entertainment is known for giving the Indian digital entertainment industry some key digital influencers and first of its kinds, digital IP’s. Now, the network is all set to bring the first ever live event in the form of Social Nation by joining hands with the largest event IP curators and aggregators of the country – Event Capital, a Laqshya Media group company. Social Nation is a festival that will celebrate the independence and the colossal power of the Internet.
Social Nation is a first of its kind festival that will celebrate the emergence of the Internet content creators and communities growing at a booming speed. Set to empower the digital content ecosystem, this festival will encourage the audience to interact and exchange ideas in real time and space with their social media timelines. A one-stop entertainment and interactive festival across two days, Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. While Stage 1 will see Stand – up acts, Slam poetry, Comedy debates, Dance and Indie performances, Stage 2 will have Inspirational talks, Open mics, Rap battles, Fireside chats etc. It will also host multiple engaging hands-on workshops and panel discussions by creators and industry experts from digital fields. While the final list of creators will be announced shortly however the biggest of the names – national as well as international are said to be roped in.
Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said , “As a company, One Digital Entertainment has always aimed at empowering creators and giving the audiences quality content to consume. Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the very said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans. Networking with the industry and directly connecting with the consumers on-ground, understanding them, their choices and their consumption patterns will be an added advantage”.
Deepak Choudhary, Founder and Director, Event Capital said , “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc and we have been very keen on curating an IP for the offline digital content space. India is witnessing a subculture of independent content and digital space has carved a niche for itself especially with the millennials. Through this IP we aim to create a close community of fans and creators where everybody feels home and significant.”
Scheduled to take place on 19-20th October 2019 at Jio Garden, Social Nation will also have Off – Stage Activities, Experience zones, never seen before VR experiences amongst many other things. Set to be a year-round IP, August onwards, Social Nation will travel to multiple Indian cities with Digital superstars/artists.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
