ON PURPOSE appoints Kaushik Kashyap as head of South

Mumbai: ON PURPOSE has onboarded Kaushik Kashyap as the head of its business in the South. Kashyap was previously with Weber Shandwick as vice president for seven years servicing clients on issues-based work while also leading its content vertical.

As the head of South at ON PURPOSE, Kashyap will be responsible for leading the firm’s business in Bengaluru while also designing a roadmap for its expansion in other markets.

Prior to ON PURPOSE, Kashyap worked with a wide range of clients ranging from telecommunication, automotive, and advocacy mandates to government ministries. Before joining the communications industry, he held senior editorial roles in publications like Tehelka, Hindustan Times and India Today.