MAM
Omron India’s BMB social media campaign brings in huge fan base
NEW DELHI: Omron which deals in automation, home healthcare and sensing and control technology has successfully concluded its social media campaign focusing on the company‘s association with the blockbuster Bhaag Milkha Bhaag as the Technology Partner.
The campaign, carried out on Facebook and Twitter, witnessed huge amount of participation and a significant enhancement in engagement level contributing towards the brand awareness and recognition in India. It was a key highlight of the association which was also promoted via TVCs, hoardings and online advertisements.
The Facebook campaign motivated people to participate in the “Inspiring tomorrow” contest by sharing inspirational stories of their lives on the Omron page.
In sync with the movie‘s theme of courage and conviction, the contest was rolled-out few days before the movie release. Before it went live, Omron ran a teaser with captivating messages to draw attention and create excitement around the contest.
This was followed by inviting the participants to share their real life stories which were then made visible for votes/likes. On the Basis of the number of votes, participants found their positions in the leaderboard and the first three winners were rewarded with exciting Omron hampers.
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The contest resulted in addition of 30,665 fans increasing traction from 114,868 to 145,533 in a span of two weeks. The ‘no. of people talking about‘ went up from 400 to 17,338 during the same period.
Omron India debuted on Twitter during the same campaign and promoted the Inspiring Tomorrow contest by inviting fans on its Facebook page to tweet their inspirational stories using#MyInspiration. Three winners were selected on the basis of the maximum tweets. The campaign reached out to 4805 audience and gained 30 new followers in just three hours. @OmronIndiaTwitter handle, which is 22 days old now, has 60 followers and 88 tweets.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
