MAM
Omnicom Q3 net, revenues flat
MUMBAI: Global media communications network Omnicom‘s revenues and net profit growth in the third quarter of 2012 was flat.
The company‘s net profit in the third quarter was $203.9 million compared with $203.7 million a year earlier. Its revenues in the third quarter were $3.41 billion compared with $3.38 billion a year earlier.
Omnicom‘s operating income increased by 3.72 per cent to $ 987.3 million in the third quarter from $373.4 million a year earlier.
The major chunk of contribution to the business was from advertising (46.6 per cent), followed by CRM (37.1 per cent), public relations (9.2 per cent) and specialty (7.1 per cent).
The company‘s revenues from the US for the third quarter of 2012 increased 3.2 per cent to $1.76 billion compared to $1.70 billion in the third quarter of 2011. Its international revenues decreased 1.7 per cent to $1.65 billion compared to $1.68 billion in the third quarter of 2011.
Omnicom‘s net income for the nine months ended 30 September increased 1.5 per cent to $691.2 million from $680.7 million in the same period in 2011. Worldwide revenue for the nine months increased 2.5 per cent to $10.28 billion from $10.02 billion in the same period in 2011. Domestic revenue for the nine months ended 30 September increased 4.2 per cent to $5.34 billion from $5.12 billion in the same period in 2011. International revenue for the nine months increased 0.8 per cent to $4.94 billion from $4.90 billion in the same period in 2011.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
