MAM
Omnicom Media Group APAC launches mobile unit Airwave
MUMBAI: Omnicom Media Group – Asia Pacific has launched a new mobile unit, Airwave.
Airwave is a specialist business unit which brings together the strategic and activation capabilities of OMD and PHD in the mobile space.
The new organisation aims to drive market-leading data, targeting and experiential capabilities across the dynamic media and devices segments in the region.
Platforms Asia Pacific CEO Lee Smith said, “Mobile is the least brandished weapon in the arsenal of connected media platforms in this region. Our relentless drive to empower all media with the connectivity and accountability of digital platforms is coming to life via mobile. We‘re very excited to position our fantastic talent inside a powerful nucleus like Airwave.”
Omnicom Media Group APAC CEO Barry Cupples added, “Devices have become ubiquitous now, making the mobile revolution in Asia Pacific an opportunity that marketers cannot afford to ignore. As the fastest growing mobile market in the world, the Asia Pacific region is poised to be a dominant player in the global mobile marketplace. Airwave has the best experts within the mobile industry that will supercharge our capabilities in this space, enhancing our value-proposition in the industry.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
