Omega extends partnership with Nicole Kidman

MUMBAI: Swiss watch major Omega has decided to use Oscar-winning actress Nicole Kidman for promoting the brand extensively across the world, except the US and Australia.

Since the start of the year, Kidman was promoting Omega only in the Far Eastern markets.
 
Kidman will figure prominently in Omega’s “My Choice” advertising campaign, which is set for launch in India in September 2005. She will also appear in select public appearances.

Kidman and Omega also partner in their commitment to Unicef. They initially celebrated this common ground with her first public appearance in January, launching the new Omega Quadrella watch, and signing a watch for auction to benefit Unicef Japan.