MAM
OMD India appoints Anisha Iyer as chief executive officer
Mumbai: Omnicom Media Group India’s media network OMD has announced the appointment of Anisha Iyer as its new chief executive officer, with effect from January 2022. In this new role, she will be reporting to Omnicom Media Group India group CEO Kartik Sharma.
As CEO, Iyer will be responsible for leading the organisational vision and steering strategic goals across the business with a focus on leading future-ready teams, enhancing client relationships and delivering best-in-class solutions across the board, said the company in a statement on Tuesday.
“Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth,” said Kartik Sharma. “With her understanding of our clients, industry and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make better decisions, faster.”
Iyer joined OMD in 2019 as the managing director for Malaysia. She has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its chief product officer – tasked with providing future-facing, industry-leading capabilities and technologies by instilling a culture of creativity, innovation, thought leadership, and ground-breaking ideas.
With an illustrious career spanning nearly two decades in the advertising business, Iyer’s previous stints include working across Mindshare, Madhouse and Group M. She has lent her expertise over the years, delivering cutting-edge solutions and best-in-class strategy for a range of clients spanning FMCG, pharma, auto, travel, telecom, e-commerce, food, and retail businesses.
“The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm,” said Anisha Iyer. “It is a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
