MAM
OMD India appoints Anisha Iyer as chief executive officer
Mumbai: Omnicom Media Group India’s media network OMD has announced the appointment of Anisha Iyer as its new chief executive officer, with effect from January 2022. In this new role, she will be reporting to Omnicom Media Group India group CEO Kartik Sharma.
As CEO, Iyer will be responsible for leading the organisational vision and steering strategic goals across the business with a focus on leading future-ready teams, enhancing client relationships and delivering best-in-class solutions across the board, said the company in a statement on Tuesday.
“Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth,” said Kartik Sharma. “With her understanding of our clients, industry and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make better decisions, faster.”
Iyer joined OMD in 2019 as the managing director for Malaysia. She has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its chief product officer – tasked with providing future-facing, industry-leading capabilities and technologies by instilling a culture of creativity, innovation, thought leadership, and ground-breaking ideas.
With an illustrious career spanning nearly two decades in the advertising business, Iyer’s previous stints include working across Mindshare, Madhouse and Group M. She has lent her expertise over the years, delivering cutting-edge solutions and best-in-class strategy for a range of clients spanning FMCG, pharma, auto, travel, telecom, e-commerce, food, and retail businesses.
“The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm,” said Anisha Iyer. “It is a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
