AD Agencies
OMD brings in Harsh Sachdeva to look after strategy for Apple account
Mumbai: Harsh Sachdeva has been brought into OMD India to service the Apple business account as director of strategy.
Prior to his being hired by OMD, Sachdeva was associate account director AdGlobal360 (which was his second association with the agency. He stayed with AdGlobal360 for three years from December 2021 till December 2024 servicing the Maruti Suzuki account and helped launch India’s biggest auto metaverse for the car maker.
He joined the agency from Baazi Games where he was employed for 10 months between March 2021 and December 2021 and was responsible for acquisition, retention and growth of two of the most popular verticals: Poker and Rummy.
During his first stint at AdGloab360 (between January 2019 and March 2021), Sachdeva handled all digital initiatives of Maruti Suzuki True Value and Maruti Suzuki Subscribe. He did such a good job that he was recalled in December 2021.
Before AdGlobal360, he worked with RailYatri.in (digital campaign specialist, August 2017-July2018), Kensico Digital Marketing (manager-client success; March 2016-July 2017), and Money Matters Club (corporate & PR head; August 2014-February 2017).
Sachdeva completed his MBA in marketing & operations from ICFAI Foundation for Higher Education in Hyderabad.
According to him, the opportunity to work with OMD is a significant step forward, and “I’m looking forward to shaping impactful strategies and collaborating with a brilliant team.”
Sachdeva has built a reputation of giving attention to detail and also developing cutting-edge winning digital strategies for clients such as Maruti Suzuki. That should hold him in good stead while contributing to Apple’s strategic moves in India.
AD Agencies
Omnicom Advertising Asia assembles new regional leadership team
The group is betting that a blend of creative talent, cultural intelligence and AI-driven data can help brands stay relevant in the world’s most complex marketing region.
Asia has long been the market that humbles the overconfident. Omnicom Advertising Asia is determined not to be among them.
The group announced on Monday the formation of a new regional leadership team of six senior executives, reporting to Sean Donovan, president of OA Asia. The structure is designed to help brands navigate a fragmented, fast-moving consumer landscape and build what Donovan calls “long-term cultural relevance” — the kind that survives a news cycle, a platform shift and an algorithm update.
The team
The six appointments span creativity, innovation, strategy, intelligence, business development and marketing, covering the full arc from brand idea to commercial outcome.
Peter Khoury takes on the role of chief creative officer for OA Asia, Melissa Daniels becomes chief innovation officer, and Emmanuel Sabbagh steps up as chief strategy officer. All three take on expanded regional responsibilities while retaining their leadership positions at TBWA\Singapore.
Andreas Krasser broadens his remit to chief client partner for OA Asia, continuing simultaneously as chief executive of OA Hong Kong. Ellie Brocklehurst joins as chief growth and marketing officer, drawing on her previous stint as chief marketing officer for Asia at TBWA. Rounding out the team is S. Subramanyeswar, known in the industry as Subbu, who was appointed chief knowledge officer for OA Asia alongside his role as chief strategy officer of OA India, a position that followed the close of Omnicom’s acquisition of IPG.The pitch
The team will work in close collaboration with leadership across TBWA, McCann and BBDO throughout the OA Asia network, with a brief to cut through the noise of today’s consumer landscape and deliver creative solutions that, in the group’s framing, prove short-term performance while building long-term brand health.
Underpinning the new structure is OMNI, Omnicom’s AI-driven marketing intelligence platform. The platform draws cultural intelligence from across the group’s agency brands, with the stated aim of ensuring that data is not merely accurate but grounded in context — reflecting how people actually think, feel and behave, rather than how a spreadsheet might prefer them to.
Donovan frames the proposition in straightforward terms. “Asia is one of the most complex regions for marketers, but the opportunity here is immense,” he says. “We’ve built a team that simplifies the landscape, combining top talent with an Asia-first, future-focused mindset, and unprecedented access to resources.” The model, he adds, is designed to be plug-and-play, responding to client needs in collaboration with agencies and markets across the region. “More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
The new structure also strengthens connections across the broader Omnicom family, including its media, production and PR operations — a post-acquisition suite of capabilities that the group is evidently keen to deploy as a single, coherent offering.
In a region where consumer attention is fractured across dozens of platforms, languages and cultures, the real test will not be the org chart. It will be whether six smart people with the right tools can actually make brands matter. Omnicom is putting its money on yes.
