OMD bags media duties of Parryware Roca

MUMBAI: Chennai-based Parryware Roca has awarded its media duties to OMD.

The account size is pegged at Rs 180-200 million and there was no pitch process involved.
 
Mindshare was servicing the sanitaryware company that houses products under the brand names Parryware and Roca.
 
Meanwhile, O&M and BBDO are handling the creative duties of Parryware and Roca respectively.
 
Parryware Roca will invest heavily on the medium of television followed by print, outdoor and digital.