OMD bags Amrutanjan‘s media biz

MUMBAI: Amrutanjan, the headache and pain reliever brand, has awarded its media duties to OMD.

The account will be handled out of the agency‘s Chennai office.
The incumbent agency on the account was Vizeum India.

Amrutanjan had recently handed over its creative duties to Lowe Lintas & Partners.

The 118-year-old Amrutanjan brand has been repositioned with ‘Pure Healthy Essence‘ as its corporate promise to consumers.