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OMD appoints Pankaj Nayak, Rochelle Chhaya into key leadership team for APAC
MUMBAI: OMD has announced the appointment of two new members into its Asia Pacific team. While Rochelle Chhaya has been appointed as chief operating officer (COO), Pankaj Nayak will be joining as the chief marketing officer (CMO), effective immediately. The decision has been taken to harness the network’s growing momentum and drive further growth across the region.
Formerly the chief digital officer for Omnicom Media Group APAC, Chhaya brings unrivalled visibility on the client-agency-partner ecosystem. Her comprehensive knowledge and experience will allow her to tackle the operational challenges and opportunities that arise when developing an agency model for the future.
As COO, she will be responsible towards mapping out what the future client-centric, digitally powered and data-led agency model looks like for OMD.
Nayak brings over 20 years of industry knowledge and experience to this role, having previously served in a client leadership capacity with the network and most recently, as Omnicom Media Group APAC’s business development director.
As CMO, Nayak will be tasked with continuously enhancing the network’s approach in engaging both new clients and existing ones. This will involve developing a strategy for the seamless manifestation of the network’s new brand promise of Better Decisions, Faster throughout the client relationship, ensuring a consistent telling of the OMD story across clients and markets.
Commenting on the appointments, OMD APAC CEO Stephen Li said, “As we return to the top of the charts and scale even greater heights, both globally and in APAC, it is imperative that we have the right leadership in place to ensure our agencies and clients continue to maximise their potential.”
“Given her impressive track-record in delivering market-leading digital solutions, Rochelle has earned the trust and respect of our clients and partners over the years. She has also become a well-respected voice in the industry. There is no one with as strong a 360 overview of our business as her, which will be extremely valuable in developing OMD’s agency model for the future,” Li continues.
“Throughout his tenure with both the network and the Group, Pankaj has come to know the organisation inside and out, developed significant relationships internally and externally, and has touched on the development and growth of every single market in the region. He is perfectly suited for the CMO role and I have every confidence that OMD will continue to elevate its new business momentum under his leadership.”
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
