MAM
O&M snatches Sify account from JWT and Mudra
NEW DELHI: Strengthening its presence in the information technology sector, Ogilvy & Mather India has won the creative business of India’s leading network and e-commerce services company, Sify Limited. The account has been won by the Chennai office of O&M.
The size of the account is estimated to be over Rs30 million.
Confirming the win, Abraham Alapatt, account director, O&M, said, “Yes, we will be working on the Sify account. We won the account due to a lot of passion, a good understanding of the market realities within which Sify operates, sound strategy and clutter breaking creative.”
On the brief from the client, he said, “The one common need across brands/divisions of Sify, was to position Sify as the clear leader in Internet-related services across their divisions: access (cafes/home/corporate), content, commerce and Enterprise Solutions.”
The account was previously jointly handled by JWT India and Mudra Communications (in Chennai), according to Abraham. The media business of Sify will be coordinated by Optimum Media Solutions Bangalore and Chennai offices.
O&M has created a print campaign for Sify’s enterprise solutions. “We have developed a print campaign targeting the chief executives of corporate offices all over the country. The advertisement is about internet protocol virtual private system, enabling the people to be networked all the time. This has been released in the financial dailies such as the Economic Times and the Hindu Business Line and leading magazines,” said Abraham. The agency has also send direct mailers to the target audience for the same.
“We (O&M) work with other leading companies such as IBM and SAP. I have also worked with internet technology company and the experience helps in understanding the business in a better way,” added Abraham.
Sify, the Nasdaq-listed company, had changed its name from Satyam Infoway Limited earlier this year
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
