MAM
O&M Mumbai ranked sixth in Asia by Campaign Brief Asia
MUMBAI: O&M Mumbai is the sixth most awarded agency in Asia in the annual Campaign Brief Asian Creative Rankings. Last year the agency was in eight position.
Four other Indian agencies rank in Asia’s top 50 agencies – Ambience D’Arcy Mumbai (now part of the Publicis group) at number 23, Leo Burnett Mumbai at number 25, O&M New Delhi at number 47 and McCann-Erickson at number 48.
For the third time in a row O&M Singapore has topped the rankings. This is also the third time in a row they have beaten 1999’s winner Saatchi & Saatchi Singapore.
The 2003 Campaign Brief Asia Creative Rankings tabulated the performances of the top 123 ad agencies and 787 individual creatives in the Asian region. Only performances at award shows over the past two years (2002, 2003) count.
However in terms of the top five most awarded networks in Asia Saatchi & Saatchi came out on top with 4237 points. They were followed by O&M with 3864 points, BBDO with 1678 points, Leo Burnett with 1372 points and JWT with 1001 points. As far as India’s top 10 creatives were concerned O&M Mumbai’s Rajiv Rao was on top with 296 points. He was followed by his colleague Piyush Pandey with 244 points. This is way below the top 10 creatives in Asia. BBDO Singapore Renee Lim was numero uno with 781 points.
The top 10 most awarded agencies in Asia are:
Agency Points
O&M Singapore 1314
Saatchi & Saatchi Singapore 1276
Saatchi & Saatchi Hong Kong 1182
Saatchi & Saatchi Bangkok 1077
BBDO Bangkok 991
O&M Mumbai 688
Dentsu Tokyo 603
JWT Bangkok 596
Bartle Bogle Hegarty 575
O&M Malaysia 481
The annual Rankings were first published in 1998 by Campaign Brief Asia. Awards won in four international shows and 2 regional shows count in the Rankings. Points are allocated for finalists and award winners at Cannes, Clio, D&AD, One Show, Asian Advertising Awards and Asia Pacific AdFest. Importantly, only the previous two years results at these shows count.
Campaign Brief Asia is a regional advertising magazine whose sole focus is creativity. It launched in Asia in 1996. Sister publication Campaign Brief Australia has come out monthly since 1987.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
