MAM
O&M launches Social@Ogilvy
MUMBAI: Global advertising agency Ogilvy & Mather announced the launch of Social@Ogilvy ,a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.
From being a specialty offering within Ogilvy Public Relations, the service has been expanded across all marketing disciplines into a global network of social media experts from the complete Ogilvy family.
Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts among other things to deliver seven big social solutions. In addition to social media marketing and communications ,it will also provide socialCRM, social care, social business solutions, listening and analytics, and Ogilvy’s measurement model Conversation Impact.
In the Asia Pacific region Social@Ogilvy extends to 23 cities in 15 territories.
Social@Ogilvy has over 550 dedicated social media experts around the world and 4,000 digital experts delivering global and local solutions. Headquartered in New York, the team is led by global managing director John Bell, chief operating officer Tom DeLuca and Director of Social@Ogilvy in Asia-Pacific Thomas Crampton.
Bell said, “Now, no matter which door clients walk through at Ogilvy they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline. The real power of social media for business in 2012 and beyond lies in fully integrated solutions not stand-alone social programs.”
Ogilvy & Mather Asia Pacific chief executive officer Paul Heath said, “The demand for world-class digital and social media solutions across Asia Pacific is growing rapidly. Social media has been the fastest growing discipline over the last two years. Social@Ogilvy brings our social media specialists from all disciplines into an integrated team that supports clients at every stage of the game.”
Thomas Crampton commented, “Our social media offering is the clear market leader with Ogilvy winning more awards in social media than any other agency in Asia. The launch of Social@Ogilvy enables our global network of social media strategists to bring best-in-class social media expertise to all clients across Ogilvy Group.”
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
