MAM
Olyv partners with Disney+ Hotstar for ICC T20 World Cup 2024 showcase
Mumbai: fintechs, committed to empowering India by accelerating Pan-India financial inclusion, announced its association with Disney+ Hotstar for the ICC Men’s T20 World Cup 2024.
Launching this campaign with Disney+ Hotstar has enabled Olyv to showcase its refreshed brand identity and comprehensive multi-product digital platform during one of the world’s most watched and anticipated sporting events. Recognizing the unparalleled popularity of the ICC Men’s T20 World Cup, this initiative is designed to resonate with a broader audience,
particularly, ensuring that the message of financial freedom reaches every corner of India.
The brand films under Olyv’s first-ever branding campaign, #JahanSapneWahanOlyv, will leverage the extensive reach and popularity of the tournament, strategically positioned during the live matches to drive awareness around Olyv’s offerings and differentiators, including their focus on serving both salaried and self-employed segments. This association marks a significant milestone in Olyv’s mission to connect with and engage diverse customer segments in India.
With the vast audience of Disney+ Hotstar and the global appeal of the ICC Men’s T20 World Cup, Olyv is poised to deliver its message of financial empowerment to an unprecedented audience base.
Speaking of the collaboration, Olyv India co-founder & CEO Rohit Garg, said “Cricket is a collective passion that unites India like nothing ever can. The T20 format at an international level adds to the cult following of this sport. Our campaign on Disney+ Hotstar for the ICC Men’s T20 World Cup 2024 is a game-changer for Olyv. With the event’s unparalleled global viewership, we are poised to connect with an incredibly diverse and engaged audience on an unprecedented scale. This collaboration allows us to showcase our dynamic new identity and reinforce our commitment to financial empowerment with a platform that can serve Aspirational India’s diverse financial needs. We are excited to engage millions of cricket fans and potential customers across the nation.”
As Olyv prepares to spotlight its enhanced brand amid the excitement of the ICC Men’s T20 World Cup 2024, it reaffirms its commitment to delivering simple and revolutionary financial solutions to people across India.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
