MAM
Olympics viewership growing among younger viewers in the US
MUMBAI: US broadcaster NBC has announced that through seven days of its coverage of the on-going 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls.
Overall viewership for teen girls, 12-17, is up 54 per cent versus 2008 (8.3 rating vs. 5.4 rating) and overall viewership for teens 12-17 is up 29 per cent versus 2008 (7.2 rating vs. 5.6 rating).
Teen viewership of the London Games is more than six times higher than traditional broadcast viewing habits, and teen girl ratings for NBC‘s coverage of the London Olympics is 89 per cent higher than the No. 1 rated prime-time show on broadcast television in the same demographic (Glee/Fox), according to an official statement from NBC.
Teen girl ratings for the London Olympics are also more than double the rating of the number one prime-time shows on remaining competing broadcast networks.
The NBC data provides more viewership details. More than three times as many female teens watched the London Olympics in prime-time than purchased a movie ticket to The Twilight Saga: Eclipse.
Around 171 per cent more teens watched NBC‘s coverage of the London Olympics than shopped at Abercrombie and Fitch in the last three months, NBC stated.
In addition to an increase in broadcast viewing habits, young people are also engaging with NBC Olympics digital content.
Through the first seven days of the London Olympics, NBC is averaging 1.7 million teen viewers, the most for any non-US Summer Olympics since the 1992 Barcelona Olympics. Through the same time period, 174.9 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing‘s 174.1 at the same point through the Games.
ITV News
Voltas launches Zest AI AC range with new campaign
Digital-first push spotlights AI cooling, geofencing and energy optimisation.
MUMBAI: When it comes to comfort, Voltas is betting that knowing you beats just cooling you. Voltas, part of the Tata Group, has unveiled its latest campaign, “AC Jo India Ko Samjhe”, introducing the new Voltas Zest AI AC range with a clear tilt towards younger, digitally native consumers. Conceptualised by Schbang, the campaign leans on slice-of-life storytelling, pairing technology with emotion. It features Neetu Kapoor and Ranbir Kapoor, using their real-life mother-son dynamic to draw a parallel between artificial intelligence and instinctive human understanding.
The films play on a simple insight: while AI may know everything, no one quite understands you like family does. That idea becomes the hook to showcase the product’s core features without turning the narrative into a hard sell.
At the centre is the Voltas Zest AI AC range, equipped with AI Adaptive Cooling, Energy Manager Mode and Geofencing. The system is designed to learn user behaviour, anticipate cooling needs and optimise energy consumption positioning smart cooling as a baseline expectation rather than a premium upgrade.
The rollout is digital-first, with a strong focus on platform consistency and storytelling-led engagement. The approach reflects a broader shift in how appliance brands are speaking to younger audiences less spec sheet, more story arc.
Voltas chief marketing officer Pragya Bijalwann said the focus is on delivering comfort that feels intuitive and personalised. Meanwhile, Schbang’s leadership underscored that the campaign’s creative direction stemmed from a simple truth: technology resonates best when it feels human.
By blending familiarity with functionality, Voltas is not just pitching a smarter AC, it’s pitching a smarter relationship with the everyday.
