Ad Campaigns
Olympia to spend Rs 7-8 crore on promoting Enchante project
BENGALURU: With projects spanning nearly 20 lakh sq ft in Kolkata and Chennai already in its kitty, the Olympia Group has announced one more – Olympia Enchante – at Whitefield in Bengaluru.
The approximately Rs 150 crore Enchante comprises 26 niche super-luxury villas, each priced at Rs 5.25 crore and above. The group plans to spend 5 per cent of the cost i.e. Rs 7 to 8 crore on marketing and promotion of the project.
Confirming the development, Olympia Infratech (P) Limited director Aditya Kankaria toldindiantelevision.com: “We spend between 3 to 5 per cent of the project cost on communications and marketing. Our group has various projects under construction worth about Rs.2000 crores. In the case of Enchante, since this is our first project in Bengaluru, we should be spending around 5 per cent or Rs 7 to 8 crores towards marketing, communications in print, digital, direct marketing and radio.”
He informed that their communication spends would be over a twelve month period ending March 2015, when they start handing over possession of the villas. “We hope to complete the project by June 2015,” he added.
For its latest project, Olympia is targeting buyers in Bengaluru, Chennai, Mumbai and New Delhi and is learnt to have approached high-level executives in several corporate houses as part of its direct marketing approach.
An in-house team, which handles the group’s social media communications, will take care of the Enchante project as part of its duties. While the creative aspect will be handled by Trisis.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
