MAM
OLX India appoints Sapna Arora as chief marketing officer
MUMBAI: OLX India has appointed Sapna Arora as its new chief marketing officer. In her new role, she will be responsible for leading the brand marketing initiatives of the company. Prior to joining OLX, Arora was a partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.
An alumnus of St. Stephens College, Delhi University, Arora holds an MBA Degree from IIM Bangalore. She has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways and previously has served in various leadership roles at Procter and Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.
OLX India general manager Sushil Kumar said, “As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”
“I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint," Arora said.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
