Ad Campaigns
Olx Autos, Rohit Shetty team up to launch ‘Shetty Ke Car-Naame’ campaign
Mumbai: Olx Autos has partnered with Bollywood director Rohit Shetty and actor Sharman Joshi for its first celebrity-led ad campaign.
The latest campaign titled ‘Shetty Ke Car-Naame’ is conceptualised by Lowe Lintas Delhi seeks to drive awareness about Olx Autos’ ‘Best Price’ proposition for consumers keen to sell their pre-owned cars and consider Olx Autos as the leading destination for the same.
The digital-first multi-film campaign showcases Rohit Shetty as a consumer keen to sell the cars from his films to Sharman Joshi, who poses as an Olx Autos employee evaluating the cars for sale. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s films, where cars are often shown in a glamorised fashion performing gravity-defying stunts and often forming the centerpiece of the films.
To leverage this campaign further, Olx Autos will also undertake a digital campaign across various social media platforms to reach more consumers.
Talking about the association, Rohit Shetty said, “I am delighted to collaborate with Sharman Joshi to partner with Olx Autos for this campaign which brings together my passion for films and cars. As a director, a mainstay of my films have been car stunts which audiences love and admire.”
“As an automobile enthusiast, I have always had a passion for automobiles, but often found it challenging when it came to selling off my cars while upgrading to a newer car. I hope audiences will enjoy this collaboration and resonate with the values of a fellow car enthusiast,” he added.
Sharman Joshi said, ”It’s good to be back collaborating again with Rohit on this campaign for Olx Autos. We share a common passion for automobiles and with Olx Autos it was a breeze translating the same onscreen for the short films.”
Commenting on the partnership, Olx Autos CMO Siddharth Agrawal said, “Rohit Shetty and cars are synonymous in the Indian pop culture and there is no one better than him to bring this campaign to life. Sharman Joshi’s everyman portrayal across his movies fit the mold of what we were looking for in highlighting a pertinent consumer challenge when it comes to selling pre-owned cars. We are excited to bring to life our campaign with these industry stalwarts as we aim to position ourselves as the preferred brand for consumers looking to sell their cars in their car ownership journey throughout their various life stages.”
Speaking about the creative thought behind the campaign, Lowe Lintas regional creative officer Vasudha Misra said, “It was an exciting campaign to work on from the start. When the team first pitched the idea to me- To bring Rohit Shetty, someone known for his action stunts with cars to promote Olx Autos – I was immediately sold. And like Olx Autos’ great price this has also turned out to be a great surprise.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
