Brands
OLX Autos collaborates with Rohit Shetty to launch its fourth ad film under ‘Shetty Ke Car-Naame’ campaign
Mumbai: India’s pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their fourth ad film titled ‘Normal Car’ under the ‘Shetty ke Car-Naame’ campaign. This film would be the final leg in their campaign.
The campaign, conceptualised by Lowe Lintas Delhi, once again resonates and showcases OLX Autos’ commitment to offering the ‘Best-Price’ for any every-day car.
The campaign is a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown performing a wide array of stunts and often forming the centrepiece of the movies – while delivering upon the value proposition of OLX Autos, offering the ‘Best-Price’ for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos.
The fourth film in this series titled – ‘Normal Car’ is a sudden twist in the tale, wherein Sharman Joshi leaves the audience in splits – trying to figure out what’s special with Rohit Shetty’s stunt-car this time around. Rohit Shetty, then makes fun about the fact – his films also include every-day cars – with no special qualities. Not surprisingly, Sharman Joshi, who portrays the role of an OLX Autos employee, delights Rohit Shetty by offering the best price for even the every-day car.
From selling Rohit’s first ‘Flying Car’ to ‘Exploding Cars’ to ‘Revolving Cars’, the campaign ends with Rohit Shetty getting the best price even for the ‘Every-day Car’.
With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realising the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aims at removing this information and access asymmetry with transparent evaluation processes such as no hidden charges, free inspection, seamless RC transfer and more.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
