Brands
Oleev Kitchen expands portfolio with new multigrain pasta range
Mumbai: Modi Naturals Ltd, known for its multisource cooking oils and olive oils, is expanding its portfolio with a new pasta range under the Oleev Kitchen brand. The company aims to enter the multi-grain pasta market by offering high-protein and fiber-rich options that maintain good taste.
Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand’s foothold in the health-conscious and nutritious food products category. Combining the goodness of four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.
Commenting on the launch, Modi Naturals Ltd MD Akshay Modi said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices.” He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”
Oleev has roped in actress Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangada’s partnership with Oleev Kitchen is poised to elevate the brand’s mission of providing clean & healthy eating. Further endearing their innovative products, like the new multigrain pasta, to those seeking a healthier lifestyle.
It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under two SKUs – multigrain macaroni 400gms and multigrain penne 400 gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.
Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.
This partnership between Oleev Kitchen multigrain pasta and Chitrangda seeks to encourage healthier cooking choices without compromising on taste.
Brands
Octanom Tech names COO, family office head, opens Mumbai office
Leadership hires and new base signal push into family offices
MUMBAI: Octanom Tech has refreshed its leadership bench and planted a new flag in India’s financial capital, appointing Rajesh Vora as chief operating officer and Khushal Devera as head of family office, alongside the opening of its fourth office in Mumbai.
The twin appointments are part of the WealthTech firm’s broader play to scale nationwide and deepen its relationships with family offices, a segment that continues to grow in size and sophistication.
Octanom Tech and Hedged.in, MD and CEO, Rahul Ghose, said the new hires arrive at a pivotal moment. He noted that their experience would help the company quicken its growth pace while sharpening the value it delivers to clients across the country. He also described the Mumbai expansion as a strategic step in strengthening the firm’s presence in key markets.
Vora steps in with more than three decades of experience across capital markets. A gold medallist in MBA finance and an engineering graduate, he previously served as director and business head at Sharekhan.com India. In his new role, he will focus on operational efficiency, innovation and scalable growth, with an eye on keeping the firm’s client-first philosophy intact.
Devera, a CFP with a background in statistics and an MBA in finance, will lead the company’s family office division. With over 17 years of experience working alongside leadership teams at major financial institutions, he is expected to shape data-led, strategic solutions for high net worth families seeking structured and forward-looking wealth strategies.
With the new Mumbai office, Octanom Tech now operates from four locations across India, offering hedged-style, risk-conscious investment products for ultra high net worth individuals and families. The company was also named WealthTech of the Year in both 2024 and 2025, signalling growing industry recognition as it scales its ambitions.
