MAM
Okaya EV introduces Ferrato
Mumbai: Okaya EV, an electric two-wheeler manufacturing company, has unveiled “Ferrato” – a brand for its premium electric two-wheeler products. Ferrato’s customer experience centres will start operations with a new product portfolio, focusing on high-end models. Pushing the boundaries of innovation, Ferrato is all set to redefine the electric two-wheeler landscape by ensuring that each product not only provides an exhilarating ride but also exudes intelligence, strength, and power.
In the fiscal year 2024–2025, Ferrato will unveil a range of high-end two-wheelers, comprising three electric motorcycles and one electric scooter. The brand is focusing on targeting customers who are passionate about innovation and technology.
Commenting on the new brand, Okaya Electric Vehicles managing director Dr Anshul Gupta said, “Ferrato’s establishment aims to provide a premium experience to consumers and marks a significant milestone for Okaya EV as we continue to expand our footprint in the sustainable mobility landscape. With a dedicated team overseeing sales, customer operations and service centres, we plan to establish over 100+ partners for Ferrato, focusing on positioning it as a premier choice for discerning riders seeking the perfect fusion of passion and performance.”
In line with the commitment to innovation and customer satisfaction, Ferrato will maintain a separate network within Okaya’s extensive dealer network, ensuring customers receive an exclusive range of models and unparalleled service. The brand’s focus on delivering a unique riding experience will be reflected in its product offerings, promising an exciting blend of performance, style and intelligence.
As Ferrato embarks on this thrilling journey into the premium segment, it invites enthusiasts, partners and adventure-seekers to join the ride towards a future where every riding experience becomes a celebration of power, strength, and intelligence.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
