Brands
OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine
MUMBAI: After delighting unsuspecting movie-goers in PVR Cinemas and commentating live for the India-South Africa match, Ramesh and Suresh, who feature in the ad for Cadburys 5 Star, have a new job up their sleeves.
Responding to requests made by Cadbury 5 Star fans, OgilvyOne made the duo India’s unofficial cricket coaches, who were on a mission to teach everyone, including our boys in blue, a thing or two about cricket.
All through the day, the brothers kept eating Cadbury 5 Star, kept getting lost and giving coaching tips to the teams, umpires, audience and their fans. Understanding youthful demands of constant entertainment, the brand decided to leverage Vine by creating real time video content.
With 20 Vine videos that ranged from fielding instructions, to dealing with sledging, from a booty shake celebration to a special message to Virat Kohli, they found a way to make the match even more enjoyable.
OgilvyOne senior creative director worldwide George Kovoor said, “This is the first time a brand has used Vine to create real time video content during an event as big as the Cricket World Cup. It is also one of a series of social media innovations and ideas that Cadbury 5 Star created to start conversations during the World Cup and amplify the promise of Jo Khaaye Kho Jaaye.”
Twitter:
· Impressions: 526K
· Tweets: 4375
· Mentions: 2029
· RTs: 2080
· Favorites: 1031
Vine:
· Loops: 86,561
· Top Vines:
o Running Between the wickets:
o Victory Dance:
o Umpire:
Facebook:
· Reach: 1,987,200
· Views: 50,884
· Likes: 53,725
· Comments: 290
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
