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OgilvyOne is the leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies Report 2016

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MUMBAI:  OgilvyOne Worldwide has been named a leader in Gartne’s Magic Quadrant for Global Digital Marketing Agencies report. Gartner is the world’s leading information technology research and advisory company.

OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria. According to Gartner, Global Digital Marketing Agency Leaders “possess deep, broad capabilities across all competencies – most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”

OgilvyOne Worldwide’s chairman and CEO Brian Fetherstonhaugh said, “We believe OgilvyOne’s strong performance in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report is testimony to our decades-long commitment to delivering unsurpassed innovative digital solutions for clients. None of this would be possible without the talented and skilled practitioners at OgilvyOne and our amazing clients who drive us to new digital heights every day. “

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The agency has made a significant investment in technology through strategic acquisitions including Verticurl (marketing automation provider), Bottle Rocket (mobile application developer) and Pennywise (web developer) among others. It has expanded its global footprint in Africa, Brazil and the Middle East and has pioneered a proprietary strategic planning, delivery and optimization process called DAVE.

 

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Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign

Brand celebrates Bengali New Year with stories of 100 women and their saree memories.

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MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.

Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”

To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.

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By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.

This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.

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