MAM
OgilvyOne hires Shukla who feels like a kid on his first date!
MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.
OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”
Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.
As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.
Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”
With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.
Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
