MAM
OgilvyOne gets Sandberg to lead digital growth in India
MUMBAI: With an increase in client demand for strategic digital services, OgilvyOne has appointed James Sandberg as digital lead – client servicing.
In his new role, Sandberg will manage some of OgilvyOne’s key digital clients such as Unilever and Vodafone while focusing on growing the digital portfolio for OgilvyOne. He will be based out of the agency’s Mumbai office.
Said OgilvyOne Worldwide, Mumbai VP Harshad Hardikar, “Sandberg’s knowledge and understanding of the digital marketing space will enhance the current OgilvyOne service offering. His appointment is a reiteration of our commitment to digital growth plans to take OgilvyOne to the next level of path breaking digital solutions.”
A UK-national, Sandberg began his career in 2001 and has worked in a variety of projects and roles focusing purely in the digital space in agencies such as PHD (Omnicom), Ptarmigan Media and Perfect Relations. He also had a successful stint working as digital campaigns manager for HSBC Bank.
Prior to this appointment, Sandberg was head – digital at Perfect Relations.
His experience in digital extends from web designing, online PR, e-mail marketing, search marketing (SEM and SEO), analytics to affiliate marketing and media planning.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
