MAM
Ogilvy wins Digital & Interactive Grand Prix
VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.
Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.
There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
| Ogilvy India | 1 | 7 | 5 | 3 | 16 |
| DDB Mudra Group | 1 | 3 | 4 | 8 | |
| Leo Burnett | 1 | 2 | 3 | 6 | |
| Jack In The Box Worldwide | 1 | 1 | 2 | ||
| Sapient Nitro India | 1 | 1 | 2 | ||
| Taproot India | 4 | 3 | 7 | ||
| Grey India | 3 | 6 | 9 | ||
| Maxus India | 3 | 4 | 7 | ||
| Creativeland Asia | 3 | 3 | |||
| BBDO India | 2 | 4 | 6 | ||
| Alok Nanda and Company | 2 | 3 | 5 | ||
| Grant McCann Erickson | 2 | 2 | |||
| Out Of The Box | 1 | 2 | 3 | ||
| Webchutney | 1 | 1 | 2 | ||
| Interface Business Solutions | 1 | 1 | 2 | ||
| JWT India | 1 | 1 | 2 | ||
| The Flagship Advertising | 1 | 1 | 2 | ||
| M&C Saatchi | 1 | 1 | 2 | ||
| Indigo Consultin | 1 | 1 | |||
| Contract Advertising India | 1 | 1 | |||
| AgencyDigi Communications | 3 | 3 | |||
| Happy | 2 | 2 | |||
| BC Web Wise | 1 | 1 | |||
| Wunderman International | 1 | 1 | |||
| Digitas India | 1 | 1 | |||
| Eleven Brandworks | 1 | 1 | |||
| Publicis Communications | 1 | 1 | |||
| Group M – Dialogue Factory | 1 | 1 | |||
| XOX Design (A Division of The Flagship Advertising) | 1 | 1 | |||
| Beehive Communication | 1 | 1 | |||
| Total | 1 | 11 | 39 | 50 | 101 |
DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.
Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.
The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.
Click here to open creative abby Awards‘ list.
Digital
Galgotias apologises after AI summit robot sparks backlash, blames ‘ill-informed’ representative
University says no intent to misrepresent innovation
NEW DELHI: Galgotias University has issued a formal apology after a controversy over a robotic dog displayed at the India AI Impact Summit led to scrutiny, backlash and the university’s exit from the venue.
In a statement released on Tuesday, the university said it “apologises profusely for the confusion created” at the summit, attributing the episode to an “ill-informed” representative manning its pavilion. The individual, it said, was unaware of the product’s technical origins and was not authorised to speak to the media.
The controversy erupted after online users identified the robotic dog as the Unitree Go2, a commercially available model made by Unitree Robotics, contradicting claims made during the event about its development.
Galgotias said there was “no institutional intent to misrepresent this innovation” and reiterated its commitment to academic integrity and transparency. It added that it had vacated the stall in line with organisers’ sentiments.
Events at the summit venue, Bharat Mandapam, took a dramatic turn as electricity to the Galgotias pavilion was cut, followed by barricades being installed around the stall. A video circulated by PTI showed workers at the site saying they were acting on instructions from their supervisor.
Summit organisers have yet to issue a detailed public explanation outlining the sequence of decisions that led to the stall’s shutdown, even as the incident fuels wider debate around claims, verification and accountability at high-profile technology showcases.
