MAM
Ogilvy wins Digital & Interactive Grand Prix
VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.
Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.
There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
| Ogilvy India | 1 | 7 | 5 | 3 | 16 |
| DDB Mudra Group | 1 | 3 | 4 | 8 | |
| Leo Burnett | 1 | 2 | 3 | 6 | |
| Jack In The Box Worldwide | 1 | 1 | 2 | ||
| Sapient Nitro India | 1 | 1 | 2 | ||
| Taproot India | 4 | 3 | 7 | ||
| Grey India | 3 | 6 | 9 | ||
| Maxus India | 3 | 4 | 7 | ||
| Creativeland Asia | 3 | 3 | |||
| BBDO India | 2 | 4 | 6 | ||
| Alok Nanda and Company | 2 | 3 | 5 | ||
| Grant McCann Erickson | 2 | 2 | |||
| Out Of The Box | 1 | 2 | 3 | ||
| Webchutney | 1 | 1 | 2 | ||
| Interface Business Solutions | 1 | 1 | 2 | ||
| JWT India | 1 | 1 | 2 | ||
| The Flagship Advertising | 1 | 1 | 2 | ||
| M&C Saatchi | 1 | 1 | 2 | ||
| Indigo Consultin | 1 | 1 | |||
| Contract Advertising India | 1 | 1 | |||
| AgencyDigi Communications | 3 | 3 | |||
| Happy | 2 | 2 | |||
| BC Web Wise | 1 | 1 | |||
| Wunderman International | 1 | 1 | |||
| Digitas India | 1 | 1 | |||
| Eleven Brandworks | 1 | 1 | |||
| Publicis Communications | 1 | 1 | |||
| Group M – Dialogue Factory | 1 | 1 | |||
| XOX Design (A Division of The Flagship Advertising) | 1 | 1 | |||
| Beehive Communication | 1 | 1 | |||
| Total | 1 | 11 | 39 | 50 | 101 |
DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.
Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.
The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.
Click here to open creative abby Awards‘ list.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
