MAM
Ogilvy to cover retail ad sector with Signscapes
MUMBAI: To strengthen its strategic emphasis on ‘360 Degree Branding’ Ogilvy & Mather Advertising has launched Ogilvy – Signscapes. The new division will cover the entire gamut of retail (advertising), merchandising and signage solutions, says an official release.
Ogilvy has said that its Branding the last mile survey of retail advertising in 12 countries (including India) would add science and a better understanding and perspective of the Indian consumer and the space around him in the context of retail advertising and merchandising. This along with its learnings and network presence at the local market levels makes this proposition a complete end to end service provider.
The service portfolio includes retail auditing (evaluating the effectiveness of a retail advertising and ensuring uniformity/consistency across all retail merchandising and signage) concept development, designing as well as managing, execution and implementation. The agency’s clients include SBI, ICICI and Asian Paints.
The release states that the division is in line with O&M’s aim of Conquering the Great Outdoors and reiterating the belief in reaching the consumer wherever he might be.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
