MAM
Ogilvy rules Creative Abby awards
VARCA: If the advertising industry is Formula 1, Ogilvy & Mather is Michael Schumacher. At least that is how it looked at the end of the race for the Creative Abby awards this year.
The WPP-owned agency stole the show, winning a total of 31 awards comprising one Grand Prix, five gold, eight silver and 17 bronze metals.
O&M ruled the Integrated category as it pocketed the Grand Prix for its work done for Cadbury Dairy Milk. O&M‘s gold winning campaigns included ‘An Eye for India‘ (Design category), ‘Dum Pukht‘ (Direct category) and Vodafone Blackberry Boys for Vodafone (Film category).
Leo Burnett followed with three gold, eight silver and nine bronze metals.
The Radio category turned out to be Leo Burnett‘s territory. The agency collected a total of nine awards from this category, including three gold for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.
A total of six agencies grabbed two gold medals each, but Mudra Communications is ahead in terms of the total number of trophies
garnered. Mudra won a staggering 37 titles, which is more than any other agency.
Mudra won its two gold trophies for the campaign created for Electrolux Machine as it dominated the Print and Printcraft categories. The agency also won 13 silver and 22 bronze metals.
This year a total of 46 agencies made it to the winner‘s list.
McCann Worldgroup took home a total of 16 awards – two gold, three silver and 11 bronze, while Creativeland Asia bagged nine – two gold, four silver and three bronze trophies.
The other names are Chrome Pictures with two gold and one silver and a bronze; Footcandles Film with two gold, three silver and one bronze trophy; and Flagship Advertising with two gold and one silver.
Bates 141 walked away with one gold, two silver and six bronze titles. Bang Bang Films took home one gold and two silver metals, completing the top ten list.
If you are actively investing to grow your money month after month, you already understand the value of planning ahead. SIPs, long-term portfolios, retirement planning and goal-based investing all point to one thing. You are building a future with intent.
What often gets missed in this process is one foundational question. How well is the income that funds all these plans protected?
Term life insurance fits naturally into this stage of financial planning. It does not compete with investments. It supports them by protecting the income that makes long-term growth possible.
Why Income Protection Is a Core Part of Financial Planning
Every financial plan begins with income. Before money is invested or saved, it is earned.
Over time, this income is allocated across multiple needs:
● monthly household expenses
● EMIs and long-term loans
● savings and emergency funds
● investments aimed at future goals
As responsibilities increase, financial planning becomes layered. Each layer assumes income continuity. Term life insurance exists to ensure that this structure does not become fragile due to overdependence on a single income source.
It adds stability to plans already in motion rather than introducing a new objective.
What does term life insurance do?
Term life insurance provides a fixed payout to your nominee if you pass away during the policy term. The purpose of this payout is practical and clearly defined.
It is intended to:
● replace lost income for a defined period
● help manage outstanding liabilities
● support ongoing household and goal-based expenses
There is no investment or savings component. This keeps the product focused and cost-efficient, allowing individuals to opt for meaningful coverage without diverting funds meant for growth-oriented investments.
Why Term Life Insurance Complements Investing?
Investments and insurance play different roles in a financial plan.
Investments are designed to:
● grow wealth over time
● compound with consistency
● be adjusted as goals and risk appetite change
Term life insurance is designed to:
● provide financial continuity
● protect existing plans from disruption
● remain stable once put in place
Keeping these roles separate improves clarity. Investments are allowed to perform without being forced to double up as protection, while insurance quietly supports the overall structure.
Who Should Consider Term Life Insurance?
Term life insurance becomes relevant when financial planning extends beyond individual needs. This typically includes:
a) Working professionals
When income supports shared expenses or long-term plans, protection becomes essential.
b) Individuals with long-term liabilities
Home loans, education loans and other EMIs often extend over decades. Term insurance ensures these obligations remain manageable.
c) Parents planning future milestones
Education, healthcare and lifestyle goals require continuity over many years.
d) Early planners with rising incomes
Starting earlier allows coverage to align smoothly with career progression and evolving responsibilities.
How Much Coverage Should Be Considered?
Coverage should be guided by financial reality rather than affordability alone.
A well-rounded evaluation typically considers:
● number of years income needs to be replaced
● existing and future liabilities
● long-term goals already planned
● inflation and rising living costs
Many insurance companies offer options starting from 50 lakhs, 1 crore term insurance and higher. It allows individuals to choose coverage based on their income, liabilities and future plans.
How Term Life Insurance Fits Into a Long-Term Plan
Once set up, term life insurance does not demand frequent attention.
It does not require active monitoring, market tracking or performance reviews. Its role is structural rather than dynamic.
By ensuring financial continuity, it allows families to:
● stay aligned with long-term plans
● avoid rushed financial decisions
● focus on execution rather than damage control
When aligned correctly, term insurance strengthens the foundation on which investments, savings and retirement plans are built.
Choose the Right Insurance Partner
Once the need, coverage amount and role of term life insurance are clear, the final and most important step is choosing the right partner.
This decision should be based on:
● clarity and transparency in policy terms
● a strong claim settlement track record
● consistency in servicing and communication
● the ability to support long-term financial planning rather than just selling a product
Term life insurance is a long-term commitment. The partner you choose today will be the one your family relies on years down the line.
When protection is aligned with purpose and backed by a dependable insurer, term life insurance becomes a quiet but powerful part of a well-built financial plan.
