AD Agencies
Ogilvy Named Network of the Year by The One Show
MUMBAI: The One Show, the world's most prestigious award show in advertising, design and digital marketing has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients. Ogilvy’s focus on collaboration and big creative ideas in any form—from gaming and commerce to mobile and social media—also resulted in DAVID Miami, one of its specialty brand companies, capturing the Agency of the Year honor.
The Network of the Year honor is given to the network whose agencies have the most cumulative points for One Show Pencils won across all disciplines for the year. Over two dozen Ogilvy offices around the world contributed to the recognition by collectively winning 25 Gold, 17 Silver, 25 Bronze, 73 Merit awards for clients including Burger King, Coca-Cola, German Rail, IBM, Jimmy Dean, KFC, Kraft Heinz, Pernod Ricard, S.C. Johnson, and Sipsmith among others.
Burger King, a client of DAVID, was named Client of the Year with several campaigns recognized this year. “Moldy Whopper,” a collaboration between agencies including DAVID Miami and INGO (a joint venture of Ogilvy and Grey based in Sweden), was named Best of Show. “Moldy Whopper” won Best of Discipline in four categories—Film, Integrated, Print, and Out of Home—while “Stevenage Challenge” created by the Miami and Madrid offices of DAVID was named Best of Social Media. “Burn That Ad,” created by DAVID Sao Paulo, also took home pencils across several categories this year.
“This recognition is a testament to Ogilvy’s ability to transform business and culture through creativity,” said Ogilvy Worldwide chief creative officer Piyush Pandey. “We want to thank our clients who entrust us with their brands and congratulate Fernando Machado and everyone at Burger King for winning Client of the Year.”
“Work by Ogilvy agencies delivered on what The One Show jurors look for: excellence in the creativity of ideas and quality of execution,” The One Club CEO Kevin Swanepoel. “We congratulate the network for a year of great work that inspires the creative community.”
This marks the fourth time Ogilvy has been named Network of the Year by The One Show. The previous three times were in 2017, 2014 and 2013—the year the category was launched.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI:Â At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
