AD Agencies
Ogilvy named Network of the Year at London International Awards for third year
Mumbai: At the 2023 London International Awards, Ogilvy proudly earned Network of the Year honors for the third consecutive year. This achievement reflects the strength of Ogilvy’s global creative network with over 30 offices contributing a total of 140 statues including 3 Grand, 27 Gold, 55 Silver, and 55 Bronze, along with 30 Finalists. Notably, Ogilvy was also named Regional Network of the Year for North America and Asia.
In total, Ogilvy was recognised with statues in 24 of the 27 categories including a collective 19 in Health & Wellness and Health & Wellness Craft, nine in Transformative Business Impact, five for Creativity in B2B, three for Package Design, two for Creativity in the Metaverse, and four for Creativity in PR. In addition, the Global Radio & Audio Company of the Year was awarded for work created for Halls, a joint effort between DAVID Madrid and Deseif that won four statues in the Radio & Audio category; DAVID and Deseif were also awarded the Regional Radio & Audio Company of the Year for Europe. See the winning work here.
The network’s performance was led by three Grand wins. “Cost of Beauty” for Dove – a borderless collaboration between the UK, Toronto, and New York offices – took home Grands in both the Health & Wellness and Use of Social Media & Influencers categories. DAVID Bogota won a Gold in the Transformative Business Impact category for “Corona Extra Lime.”
Ogilvy’s global chief creative officer Liz Taylor said: “We are filled with immense pride to be capping off the year by receiving the prestigious title of Network of the Year at the LIAs. It is a great honor for us, especially because our ideas were acknowledged in almost every category. Our teams from all corners of the world have worked tirelessly to create remarkable campaigns that proved the power of Borderless Creativity to drive business results and impact the world. Congratulations to all our people across the network who contributed to this collective effort, and a special thanks to our clients for their support, trust, and partnership.”
LIA president Barbara Levy reflecting on the ‘Of the Year’ winners said: “Firstly, I would like to congratulate WPP attaining enough points to be named LIA’s first Holding Company of the Year, and also congratulate Ogilvy for being Global Network of the Year. It’s no surprise as Ogilvy offices worldwide have a formidable creative reputation. Ogilvy has shown this by taking the coveted Global Network of the Year title three years in a row.”
The LIA honors cap off an impressive year for Ogilvy. The creative network ranked as the #1 network on both WARC’s Creative 100 and Effective 100 lists and took home the Network of the Year honors at the 2023 Clio Awards and The One Show, while Effie Worldwide ranked Ogilvy as the Most Effective Agency Network. Additionally, Ogilvy was named Global Network of the Year for 2023 by both Adweek and Campaign Magazine.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
