Ad Campaigns
Ogilvy Mumbai’s campaign for Asian Paints assures great painting with safety
MUMBAI: In the new normal, every business is finding new ways to minimise the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with its newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for painters and the house owners.
Through this offering, Asian Paints handles painting of sites in a thoroughly safe manner while maintaining all sanitisation and hygiene precautions. Painters come equipped with safety gadgets like coveralls, masks, gloves, safety goggles, sanitisers etc. Sanitisation of the painting site happens at regular intervals. Regular temperature checks are conducted to track the health of the painters. Painting is done with mechanised tools to ensure great finish while maintaining the social distancing norms. At every stage, Asian Paints ensures the wellbeing of the painting staff and the residents of the house, and maintains cleanliness of the site.
The campaign along with the TVC, will use ideas across digital and social media platforms to land the message, painting with Asian Paints Safe Painting Services is totally safe.
Asian Paints Ltd MD and CEO Amit Syngle said, “In line with being a responsible and caring brand we are looking at strengthening the Asian paints Service Brand. We are proactively looking at providing assurance to our customers by supplementing the Asian Paints Painting service with Safety and Hygiene protocol. The Asian Paints Safe Painting campaign brings alive the commitment of the brand to offer not only a very safe painting environment but also a hassle free, faster and professional painting experience. The customers can now experience joy and happiness, reimagine their beautiful home without any risk and with complete peace of mind.”
Ogilvy India CCO Sukesh Nayak said, “This campaign builds on the insight, how we are always curious to know what’s happening in our neighbour’s home. Building on this, it tells a funny story to reassure not just the home owner but his nosy neighbour too about our safe painting services.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
