MAM
Ogilvy Mumbai wins creative duties for Home Centre in MENA
MUMBAI: Ogilvy India‘s Mumbai office has won the creative duties for the retail chain Home Centre in Middle East and North Africa. This was a result of a multi-agency pitch that saw the participation of several creative agencies from India.
The incumbent agency on the account is a local agency in the UAE.
O&M Mumbai and Kolkata president Navin Talreja said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for Global Markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally‘ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”
O&M South Asia executive creative director Sumanto Chattopadhyay said, “It‘s both challenging and exciting to play outside one‘s home ground. That‘s the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”
O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360 degree brand campaign.
Home Centre DGM brand and marketing Rohit Bhatia said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to best understand our current business needs and were therefore our preferred choice. We are happy to have them on board and look forward in creating some great work together.”
Started in 1995, Home Centre‘s business idea is to transform ‘houses‘ into ‘homes‘. What started with a single store in Sharjah, UAE has grown to a network of 80 stores occupying three million square feet of retail space.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
